Today YouTube, the video sharing giant, introduced a new Australian feature called the Promoted Video’s service; which promises to allow potential advertisers to target keywords that are related to their video in a bid to get YouTube users to click on them.
The Promoted Video’s service is said to work the same way as Google AdWords, with users of the service “bidding” on keywords, with that bid being subtracted from their budget every time their ad is clicked.
The Promoted Videos are said to be placed with two appearing at the top of a search result, and eight appearing down the side.
This new service YouTube has enabled for Australian users has greatly enhanced YouTube’s ability to help users reach their target audience in a cost effective and efficient way.
