Could Bing become Microsoft’s Search Saviour?

It is no real secret that Live Search didn’t seem to live up to Microsoft’s expectations. Now with the recent launch of their Bing search engine it would appear that MS would like to rectify things. They have come out somewhat “guns blazing” with their not subtle pokes at Google in their recent campaign of American TV commercials, with the theme being “Search Overload”.

Watch one of the commercials here:
http://www.youtube.com/watch?v=yIxfk3hS0uU

It seems that MS are really trying to brand themselves something here, titling Bing’s easy all-in-one style search as a “decision engine”.

Any seasoned web searcher knows that Google offers the same features as Bings, i.e. weather, movie times etc. and it doesn’t look like Google are too shaken by MS’s new search revamp. After all, as of last month (June 2009) Google still held almost 75% of US search engine share. http://www.flickr.com/photos/searchengineland/3704354971/

At the end of the day, it really is up to the users to decide, and the advertising that Microsoft is employing is sure to make regular users more aware of their search engine than ever.

While Google sometimes seems unstoppable, Bing just may win Microsoft back some of the Search Engine Market Share it seems to desire.